L2T Media SEO

Thoughts on SEO:  A Student Marketing Perspective

Last week, the AMA invited John Curtis from L2T Media to speak at the Welcome Auditorium in the Hart Career Center on campus.  To say the least, I have never experienced so many screaming monkeys in my life.  John is the SEO Manager at L2T Media, who had already been making a name for himself on campus because of some unorthodox interview questions.  But hey, why wouldn't he make the most of his day sitting in one room hearing the same regurgitated answers, but back to the important stuff.

L2T Media is a Chicago based digital advertising agency which primarily provides measurable results to the automotive industry.  John mentioned that L2T has found a niche target market of car dealerships which has proved quite beneficial for the company.  Word of mouth advertising plays a crucial role for L2T's reputation as a go-to agency for dealerships to pick.  In fact, much of L2T's success has come from mastering the concept of driving traffic to dealership's interactive websites.  L2T knows that by creating awareness of your brand among consumers, who are looking for a specific product or service will substantially increase traffic and leads.  In order to dramatically increase traffic to a website, L2T will ensure companies are reaching their most relevant audience by applying advanced targeting techniques like PPC and banner ad campaigns.

The success of L2T's PPC campaigns has a lot to do with the company's firm grasp on behavioral targeting amongst its consumers.  By targeting the right people with the right online display ads, consumers who view display ads are 50% more likely to click on PPC ads and spend 55% more time browsing websites.  These campaigns provide companies with direct results such as universal management, customized and dynamic ad copies, direct navigation to landing pages, and social media management.  L2T has had success with their campaigns in direct result of being triple certified in search marketing.  L2T believes in a fully integrated search engine marketing program that utilizes both search engine optimization and pay per click placement.  According to L2T, having spiders notice your website isn't a bad thing, in fact, you want that to happen.  The more they do, the better chance of increasing your organic search results and the better chance of increased ROI.  In the end, it seems every company wants the same thing, to get paid.      

Rough Draft

I want to make the American Marketing Association at Illinois Wesleyan University a more interactive experience for the students as members.  It has come to my attention to start that trend through the creation of our own chapter's content by covering current marketing concepts within the industry.  For the rest of the semester, I will be blogging about activities within our own chapter and current marketing concepts while reporting on the minds of our own members.  Please follow the postings and learn more about how Illinois Wesleyan students are interacting with the marketing industry.